December21
Emirates Woman Magazine - November 2020
The Perfect Balance "Limelite Jewellery combines quality craftsmanship. We spoke with founder Ilke Shah about strategically smart price points and aesthetically pleasing design. How did you know it was the right time to launch your own brand and what were the stepping-stones to that point? After years of collecting brand name pieces, I found it was getting a bit ‘same-same’ everywhere you go – everyone had the same pieces. I started making fine jewellery for myself and received great feedback from friends about my designs. Creating the LimeLite name, logo and website was a family affair – lots of help...... CLICK HERE TO READ MORE